concept: the fashion world is often thought of as a very fickle scene, with trends coming and going based on the moods of designers and consumers obsessed with having the latest skirt, shoe and handbag. When it comes to the subject of over-consumption, fashion certainly is one of the first felons to readily pop to mind. So it’s good to know that in the last years, several initiatives have been developed to foster the idea that clothes reuse, for example, may be a sustainable as well as fashionable alternative to compulsive apparel consumption.
what: an entire day, November 30th, 2003, was dedicated to individual action for change with regard to the two most important things that form a part of our daily life: clothes and food.
where: “Une journée sans vêtement (tout neuf)”, “A day without (new) clothes” took place in the province of Montreal, Canada, where for one entire day people were able to walk about and looked at how they could change their lives, especially in relation to clothes and over-consumption. This was done within the framework of other parallel activities, such as an impromptu fashion show, expositions and news reports, photo galleries, music and second-hand creations by fashion designers.
During the same day, 15 restaurants in Montreal took part in the “Mouvement de Conscientis ACTIONS dans les restos du Qc” (Movement of Conscious Actions in the restaurants of Quebec), to reduce food waste in restaurants. According to this initiative, clients who didn’t eat all of what was served had to pay a fine of $1.
who: Karine Lanoie-Brien (K), a Canadian eco-communicator and founder of KConnection, is the person who proposed and organised the event, pushed by her inner desire to act against today’s over-consumption of clothes and food and to stimulate people as well.
further initiatives: driven by the success of the event, K. prepared an “Open-our-doors” initiative, which took place in Montreal on July 1st, 2004 and which will continue once a month for an entire year. For these occasions, K is transforming her house into an ‘ecolo-house’: she transforms many of the products that are in her home into other products. The ultimate objective is to provide inspiration for people and businesses and to share her experiences on how the concept of reuse and recycling can genuinely be adopted with the objects we use in everyday life.