| ||organisation: Ad!dict Creative Lab|
type of biz: arts & communication
who: Ad!dict Creative Lab is a creative laboratory uniting about 4.000 creatives from all over the world and from 32 disciplines (fashion, photography, architecture, materials, music, interior design, graphic design, advertising, branding…).
what: creativity is chemistry, and… every day new ‘LAB Members’ upload their inspired creative work on the web site www.addictlab.com The structure of the portal allows brands and individual people to collaborate on all creative projects. The 32 sub-portals within the website (each pertaining to a specific discipline of creative thought) allow for quick cross-referencing and organised research. Furthermore, by offering personalised web-space (including dynamic database and workflow assets), www.addictlab.com is constantly attracting new lab-members, creating a more dynamic creative community and becoming a hub of international trend-watching.
magazine: Ad!dict Creative Lab publishes the internationally acclaimed Inspiration Books recognised for their innovative approach and their unique blend of creative work. It’s a quarterly magazine, distributed in over 30 countries, with over 150 creative people collaborating on each issue.
think-tank: besides publishing Inspiration Books, Addict Creative Lab is also a think tank for brands. Recognising its credo that creativity is a result of cross-fertilisation, brands like Chrysler, Nike, BMW, Thalys, Lee Cooper and Diesel have already tapped into Addicts unmatched pool of creative and multi-disciplinary talent to further enhance their product innovation and their brand identity.
cool for you: are you a young, talented designer, photographer, musician, etc.? Do you think that brands should rethink what and how they are doing? Do you think that your skills could help companies embracing sustainable design principles? Do you love mixing different creative disciplines? If so, contact Ad!dict Lab’s people, and good luck!