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EUROPE:
EAST GOES FAST


source: www.zenithinternational
.com/pr/pr.cfm?ContentID=107

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East European consumers are experiencing an ever wider choice of soft drinks and this pushed consumption up 9% in 2003…
  • 25,900 million litres of soft drinks consumed;


  • + 9% compared to 2002;


  • + 45% compared to 1999 (or 8,000 million litres more);


  • 37% of total volume are carbonated;


  • bottled water has now reached 34% of the overall market;


  • the fastest growing segments are energy & sports drinks, racing ahead by 22% and 21% respectively, but from very small bases.
Russia moved past Poland to become the biggest national market for the first time in 2003…

 % volume shares
Poland23%
Russia 23%


The highest increases by country (over 2002)
  % volume shares
Russia +14
Ukraine +13
Lithuania +12


The market leaders in terms of consumption per person, however, are very different…

Consumption per person
 litres/per year
Czech Republic281
Slovenia 200
Croatia 172
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career compass > anti pesticides network | petrini-slow food

respecting our bodies > soft-drinks’ truth | eu food labelling | us food advertising | healthy fast foods | delhi students

clean up your fun > less waste tips | green parties

pay the right price > collect a can

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