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EASTERN EUROPE/ FUTURE TREND


source: www.zenithinternational
.com/pr/pr.cfm?ContentID=107


“2004 Zenith Report on East Europe Soft Drinks”

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East EU/ future trend

Future growth is expected to remain strong and steady…
  • 2003-2008: +7-8% per year,


  • adding more than 10 billion litres, to reaching 36.5 billion litres by 2008.
Boosted by greater consumer health awareness and a shift from sparkling to everyday still water…
  • bottled water should make the greatest gains to overtake carbonates in 2005,


  • and achieve a leading 36% overall share by 2008.
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