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SODAS: AN OCEAN
OF BUBBLES
source: http://just-drinks.com/
store/products_detail.asp?art=24111&lk=ea
“2003 Global Soft Drinks Report”, Zenith International
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Considering all drinks, carbonated soft drinks are globally the third most-consumed beverage- CSDs* are the most consumed drink in the soft drinks market, with volume of sales reaching 186 billion litres** in 2002;
- worldwide, the per-capita, annual consumption - 29.48 litres - is nearly 4 times the per-capita consumption of fruit beverages (7.9 litres).
- CSDs are now much closer than in the past to milk consumption, which fell to 32.2 litres per person (196 billion litres in total).
Differences in per capita CSD consumption by area/country*| area | litres | ref. year | source | | in just 5 years... | | | | | world | 29.48 | 1999 | (1) | | world | 40.00 | 2004 | (2) | | Top 5 | | | | | Czech Republic | 281 | 2003 | (3) | | USA | 200.3 | 2002 | (4) | | Slovenia | 200 | 2003 | (3) | | Croatia | 172 | 2003 | (3) | | Philippines | 121 | 2001 | (6) | | Bottom 5 | | | | | Africa (a) | 12 | 2002 | (5) | | China | 7 | 2001 | (6) | | Sri Lanka | 7 | 2001 | (7) | | Pakistan | 5.6 | 2001 | (7) | | India (b) | 2 | 2001 | (7) |
Source: (1) Journal of the American Dietetic Association; (2) Journal of the ADA, 1999 forecast; (3) Zenith International; (4) www.nsda.org ; (5) www.worldpaper.com/2002/oct02/water4.html ; (6) New York Times, Jan 28, 2001; (7) www.downtoearth.org
Note
(a) The statistic refers only to Coke: Africans consume 2 serving/month per capita of companyˇ¦s CSD.
(b) In Indian urban concentrations, the amount is very different. In New Delhi, for instance, it is 16.5 litres. Source: www.anfabra.es
* CSD: carbonated soft drinks.
** Although sales were rather stagnant in developed markets.
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