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AMERICANS:
COMPULSIVE SODAS
CONSUMERS?



source: www.ameribev.org/variety/
what.asp


www.ameribev.org/variety/facts.asp

www.mercola.com/2001/mar/10/
soda_pop_dangers.htm


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americans consumers

Every man, woman and child in the United States ingests about 728 litres of liquid a year. That translates to about 14 litres per week or 2 litres a day…*
  • about 13% of all beverages consumed are alcoholic;


  • of the remaining, non-alcoholic 87%, the most popular continues to be carbonated soft drinks (CDS)**, which account for 28% of the overall total;


  • their share is more than twice the next-closest non-alcoholic beverage, bottled water;


  • however, CSDs’ share has slipped slightly in the past five years, while bottled water’s has risen by almost half.
Americans drink more soda pop than ever before…
  • in the past 30 years, soda consumption has almost tripled in the United States;


  • in 1999, with less than 5% of the world’s population, the US accounted for 1/3 of total soda consumption: 58 billion litres sold = US$48 billion;


  • in 2003, the retail sale of CSDs totalled almost US$64 billion. During the same year, the average American consumed more than 200 litres of soft drinks;


  • 50% of all Americans consume soft drinks daily;


  • per capita consumption has increased almost 500% over the past five years.

* According to Beverage Marketing Corporation
** CSD: carbonated soft drinks
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