 |
SODAS/CHINA
source: just-drinks.com/store/
products_detail.asp?art=24111&lk=ea
www.rabobank.com/Images/rabobank_
publication_china_softdrink_2003_
tcm25-149.pdf
www.beveragemarketing.com/
news2p.htm
|
|
China, with about 1/5 of the world’s population is the fourth-largest soda consumer…- the country is the fastest growing in volume sales among major markets;
- in 2002, soft drinks sales increased by over 15% compared to 2001;
- China’s per capita consumption of soft drinks is estimated at 15 litres in 2002. However, it has also been estimated that over 80% is consumed by the urban population;
- CSDs remain the most consumed soft drinks, with volume of sales reaching 186 billion litres and an estimated market share of 30% (second only to bottled water: 39%);
- China, showing a one-year gain of 9% (in the CSDs’ sector), rose to a 4.7% share of world volume despite its low per-capita rate;
- the leading company in the market in 2003 was The Coca-Cola Company. The second-largest player was PepsiCo, Inc., with Jianlibao Beverage Co., Ltd in third place;
- if Coke consumption in China - which banned the product from Mao’s takeover in 1949 until 1978 - could rise from 7 litres per person to 121 (the average per capita consumption in the Philippines), Coke’s market share would expand by a whopping 40%.*
* According to the New York Times, January 28, 2001.
|
