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SODAS/COCA-COLA
IN AFRICA


source: www.worldpaper.com/
2002/oct02/water4.html

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Africa

Despite Africa’s poverty, raging civil wars and incredible health problems…
  • Coke is sold throughout the continent with the exception of Libya, Morocco and the Sudan;


  • the average African drinks 2 servings of the company’s products per month, twice as much as the average Asian;


  • coke is South Africa’s most admired brand name. Here, it is the undisputed leader in overall brand awareness (42%). Its nearest competitor in brand awareness is the state run phone company, Telkom, which follows Big Red at a mere 28%.
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