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SODAS/INDIA
source: www.downtoearth.org.in/
full6.asp?foldername=20030815&filename=
anal&sec_id=7&sid=1
www.euromonitor.com/Soft_Drinks
_in_India
www.organicconsumers.org/foodsafety/
pepsi_pesticides.cfm
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The soft drinks market till early 1990s was in hands of domestic players, but with opening up of economy and coming of MNC players Pepsi and Coke the market has come totally under their control.… - 1991-1993: PepsiCo and Coca-Cola entered the newly liberalised Indian market;
- 2001: in the country 6,540 million cold drink bottles were sold annually: 6 bottles per person/year*;
- in the same year, per capita consumption in Pakistan was 17 bottles and in Sri Lanka, 21 bottles,
- in Delhi, the consumption is a whopping 50 bottles per person/year;
- 2002-2003: the growth rate of (all) soft drinks sales marked a slowdown from just -17%. This poorer performance stemmed mainly from slower growth within CSDs;
- tests – carried out by the Pollution Monitoring Laboratory (PML) of the Centre for Science and Environment (CSE) - of 12 leading drinks produced and marketed in India by Coca-Cola and PepsiCo, showed that all samples contained residues of four extremely toxic pesticides and insecticides.**
- levels of pesticides in brands sold by Pepsi India were 36 times higher than European Union standards;
- the average for all Coca-Cola products was 30 times higher than the guidelines used by the EU.
Despite this, the Indian soft drink market (that reached a value of US$1.2 billion in 2001) is forecast to reach a value of US$1.5 billion in 2006…
* According to Indian government’s estimates.
** In an unusual joint news conference, the two international cola giants swiftly denied the report’s contentions and asserted that pesticide levels in their beverages were below EEC levels.
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