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GENERAL DATA
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facts & figures

TRADE

fair trade | little but growing | Europe | preferred products | food | the coffee case | free trade vs. fair trade | certifying fairness | consumers’ awareness | consumer's profile | shopping

FAIR CONSUMERS:
WHO ARE THEY?

source: www.worldshops.org

http://www.fairtrade.org.uk/
what_is_fairtrade/facts
_and_figures.aspx

Market research conducted in Germany and the UK demonstrated that consumers’ support is strongly influenced by...

Age

Awareness is higher among 45-54 year olds (up from 25% in 2001 to 31%).

Gender

Women are twice as likely to be aware of the original Fairtrade Mark than men and tend to buy more. Men are more negative and also more uncertain regarding buying fair.

Household income

Those who earn more, buy more Fair Trade products. If 18.8% of those who earn under 1,000 Euros/month buy fairly traded products, then among those who earn more than 2,500 Euros/month the fair-purchasers are 37.2%.

related issues

facts & figures > biz-concentration | organic food | pesticides | sharing the planet | vegetal fibres | vegetal fibres impact | shopping: clothes | clothes/consumers trends | behind textiles | children at work | fakes market

department store > cafédirect | fair footballs | made in dignity | women in biz kit

career compass > bioplaneta | fairlabor | chris martin

pay the right price > oxfam campaign | fair money

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