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SHOPPING FOR
A BETTER WORLD
source: Efta, ‘Fair Trade in Europe’, 2001.
Efta, ‘Fair trade yearbook- Challenges of fair trade 2001-2003, 2001, www.eftafairtrade.org
www.worldshops.org
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Within Europe, fair trade certified products are sold through over 64,800 points of sale.
Among others, these include:
 about 2,500 world shops*,
more than 43,000 supermarkets throughout Europe.
Other retail channels are local solidarity groups, whole food shops, independent commercial stores, and institutional customers like schools or local administrations.
Some importing organisations run mail order catalogues. In general, mail order sales account for less than 10% of an organisation’s turnover. Exceptions are- Oxfam Fair Trade and Traidcraft (both United Kingdom), with 10% and 13% respectively), and
- U-Landsimporten (Denmark) with 14%.
*Worldshops are a critical element to the Fair Trade chain, because they not only act as the essential and trusted outlet for Fair Trade goods, but they are also a valuable tool for educating the consumer about the realities and contexts behind the products on sale.
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