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CONSUMERS TRENDS/FIBRE CONTENT
source:
www.cottoninc.com/TextileConsumer/
TextileConsumerVolume23/
?Pg=3#fibercontent
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Before purchasing a garment, consumers consider several factors, such as price, colour, quality, and fibre…
 75% of consumers in the survey cited fibre content as one of their top concerns;
when given a choice between knowing the fibre content or brand name of a garment, 67% chose fibre content, and 65% said they would pay more for items made from natural fibres;
globally, the percentage of consumers who usually or always check fibre content labels on garments remains 50%;
over 60% of consumers in Japan, Germany, and Italy always or usually check labels, and over 50% in the United States, Taiwan, and Korea do so. Consumers in Colombia, the United Kingdom, and Hong Kong are least likely to check content labels;
the consumers most likely to pay more for natural fibers reside in Taiwan (87%), Italy (80%), India (78%), and Hong Kong (72%);
these results indicate that consumers are both responding to and influencing changes in the global landscape of apparel retailing. Globalisation, casualisation, and ‘fibreisation’ all are important trends for retailers and manufacturers to consider when targeting new markets.
Apparel Fibre Content Concerns (%)*
| | always/usually check content | avoid particular fibres | | country | 1999 | 2001 | 1999 | 2001 | | Brazil | 50 | 45 | 51 | 48 | | Colombia | 47 | 34 | 59 | 41 | | Germany | 62 | 67 | 61 | 66 | | Italy | 69 | 67 | 59 | 63 | | United Kingdom | 34 | 34 | 49 | 49 | | Hong Kong | 29 | 33 | 77 | 70 | | Japan | 67 | 64 | 38 | 42 | | Korea | 50 | 53 | 47 | 42 | | Taiwan | 44 | 51 | 47 | 46 | | India | -- | 53 | -- | 65 | | United States* | 56 | 52 | 62 | 67 | | Total | 51 | 50 | 55 | 54 |
*Source: Global Lifestyle Monitor and Cotton Incorporated’s Lifestyle Monitor™
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