|organisation: Future forests|
product: CDs and music events
distribution: worldwide, via Internet
who: Future Forests is a company with a global vision: to protect the earth's climate. Future Forests has a head office in London, a global network, and an international group of partners.
what: “We recognise that to some degree we all contribute to global warming - but also that we can all do something to slow it down. That's why we make it quick and easy for people and companies to find out how much carbon dioxide they produce; to provide them with straightforward ways of reducing those emissions, and interesting options for 'neutralising' what can't be reduced. Those options include forestry, and investments into climate friendly technology.” - declare the founders.
“When we first set up Future Forests, the idea was to use a business structure 'for good' and to make it easy and enjoyable for everyone to take action on climate change. Since then tens of thousands of people and businesses worldwide have adopted us and our approach.”
Future Forests’ clients range from Avis Europe and Barclays Bank to MTV, Dido and Coldplay, to the World Summit, COP9 and CSR Europe. These high-profile corporations, celebrities, NGOs and events help broaden its reach.
committed artists: Future Forests was 'discovered' by the artists community more than 5 years ago - it started around Joe Strummer's campfire at Glastonbury. Now, a wide range of artists and bands have taken their tours or CDs ‘carbon neutral’ - helping to raise awareness of global warming.
The idea is that trees soak up the global warming gas carbon dioxide, produced by making CDs or running tours - and so helps them become CarbonNeutral. So, for example, the CO 2 produced in making the albums of David Gray, Massive Attack, and Mel C has been 'soaked up' by forests in Mozambique, Germany, and England. And 10,000 mango trees in India have made Coldplay's album CarbonNeutral.
buy a CD: when you buy from Future Forests, you’re taking positive action on climate change. All of the projects they support counteract their global warming impact, which arises when fossil fuels are used to generate energy. Some of your money goes directly to the projects, some goes to independent systems, which for example ensure that trees are planted, and some goes to educational activities.
get involved: you can get involved - dedicate a tree (as a gift or for yourself) - and you'll receive a personalised certificate with a band identity and a forest map.