| ||organisation: Oxfam GB|
product: music download site
distribution: worldwide via Internet
who: Oxfam GB is an independent British organisation that works internationally as part of a worldwide movement to build a just and safer world. Oxfam aims to build the kind of movement that has brought an end to apartheid, banned the use of landmines, and made real progress in reducing Third World debt. Its activity is oriented on a broad range of issues, including trade, conflict, debt and aid, and education.
One of the most recent initiatives promoted by Oxfam is the Make Trade Fair campaign. Calling on governments, institutions, and multinational companies, this program intends to change the rules so that trade can become part of the solution to poverty, not part of the problem. The fair trade concept is focused on some basic principles. Oxfam, for example, acts in order to remove barriers to imports by the richest countries, to promote a comprehensive ban on agricultural export subsidies, and to stabilise prices for primary commodities at higher levels. In this way www.maketradefair.com gives a voice to the farmers and factory workers who are being cheated by the blatantly unfair rules of world trade. And it gives a voice to the consumer.
what: Big Noise – a brand new initiative supported by the Make Trade Fair campaign - is an online music store. Oxfam has launched the world’s first ever charity music download site: a marriage of music with a mission to help poor people around the world. It is now possible to download from a choice of 300,000 tracks, knowing that some of your money is going to help end poverty. 10p from every pound spent on the site goes directly to Oxfam, with songs costing as little as 75p each.
Adrian Lovett, Oxfam’s Director of Campaigns and Communications, said, “Bignoisemusic.com works for everyone. Music lovers get great tracks and artists see their music helping some of the poorest people in the world, through real cash support and by building the worldwide movement to Make Trade Fair.”
supporters: artists have provided exclusive tracks for the site, launched with Coldplay and George Michael, as well as competition prizes such as unique gold discs and digital music players. Chris Martin of Coldplay thinks downloading from www.bignoisemusic.com is "a good idea when you know your money is going to help some of the world’s poorest people".
Other artists who have joined the project are Michael Stipe (from R.E.M.), Alanis Morrissette, Antonio Banderas, Youssou N’ Dour and Jamelia.