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carrying the torch
BUILDING KNOWLEDGE

LEARNING BY CONSUMING WELL

website: www.infoconsumo.es/escuela/
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consumers school
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history: after the success of the ‘Four Year Plan for Consumer Education’, launched in Cantabria (Spain) in the academic year 95/96, the desire to create a structure, a stable point of reference in the field of consumer education, was very much in mind. The idea was to set up an international centre aimed at enabling consumers to become more conscious, critical, responsible, united, able to defend their rights and ready to take action. That is the spirit with which the ‘European School of Consumers’ was created.

mission: the School was set up primarily to
  • promote consumer education within and beyond education centres, integrating new technology and data bases with on-hand material;


  • develop training courses for teachers in consumer subjects;


  • enable unemployed persons to develop a professional activity in both public and private organisms in the field of consumer education and information;


  • develop didactic material for young and adult consumers.
other activities: aside from providing didactic and technical updating for European teachers from both formal and non- formal sectors, the school offers other services. Among these are:
  • the practical workshops addressed to students from infant, primary, compulsory secondary, and baccalaureate schools and professional technical training colleges accompanied by their teachers. The workshops aim at getting students to discuss and think about consumerism via practical, motivational, and ‘hands-on’ activities, simulated purchases and games. These practical activities concern key areas such as advertising, public services, health and safety, travel, leisure and free time.


  • the documentation centre, open to the public, makes available written, audio-visual and computerised materials related to consumption education and offers access to INFO CONSUMO and other databases on consumerism.


  • exhibitions for the general public on issues developed during the courses and activities carried out in the school.


  • production of studies and reports for public and private consumer organisms on consumer behaviour, levels of satisfaction, consumer information and other aspects.
The European School of Consumers paves the way towards a deeper integration of the subject of consumption in both educational and professional curricula and reaffirms the idea that in a consumption society information is more than ever a basic need for all.


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