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CANADA
source: www.clickz.com/stats/sectors/demo
graphics/article.php/3443981#table
www.clickz.com/stats/big_picture/
geographics/article.php/5911_964381
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Canadian teens spend almost one-third (27.8%) less time online than their adult counterparts, with their Internet behaviour largely confined to social activities… (1) - according to a study from Environics Research Group, 99% of Canadians between the ages of 9 and 17 had been online in 2001, and 79% had used the Net at home. The average teen spends approximately 13 hours online per week, compared to the 18 hours the average adult spends online;
- Canadian teens use the Internet primarily for its social capabilities. Based on a list of 18 online activities, sending and receiving e-mail (73% do so a few times per week) and using instant messaging (70%) led all other categories by a large margin among respondents.
- Canadian teens appear to engage in other online activities far less than adults. Only 17% of teenagers reported having ever purchased something online, versus 50% of the adult online population. Few teens (9%) comparison-shop online; click online advertising (6%); or bank online (2%). Some of this lack of interest may simply be due to a lack of credit cards or bank accounts;
- the social nature of most teenage use of the Internet raises some concerns about safety. About 14% of teens reported that they had been asked at least once to meet in person with someone they originally met online. That number increases to 20% among respondents between ages 15 and 17, according to the survey;
- Canadian teens (aged 12-17) are aggressive music down-loaders and online gamers, with many teenagers downloading music and playing games online at least a few times per week. Approximately 28% play games online versus friends, while 23% play games online against strangers.
Internet: part of the family? - A survey (2) - of 750 online parents with children under the age of 18 - found that Canadian families view the Internet as a way to bring their families together: 39% of parents surveyed said they sometimes go online with their children, and 12% said they always go online with their kids.
- A survey called Young Canadians in a Wired World, which examined 5,682 students between the ages of 9 and 17 in schools across the country, paints a different picture. It found that one-half of young people said they think they know more about the Internet than their parents do.
- The survey, also found that young people are often on their own when they go online – 84% said they are by themselves when they go online at least some of the time, and 70% said their parents talk to them very little or not at all about what they do online. (3)
(1) According to a survey conducted by Ipsos-Reid Corporation in 2004.
(2) Survey carried out by Ipsos-Reid for RBC Financial Group.
(3) Undertaken by Environics Research Group for the Media Awareness Network.
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