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UNITED STATES
source: www.itfacts.biz/index.php?id=P1085
www.cpb.org/ed/resources/connected/
www.itfacts.biz/index.php?id=P420
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A recent study predicted that the number of teenagers who go online in the United States will jump to 22 million in 2008 from the current average of 18 million... (1) - in 2000-2002, US teenagers’ use of digital media has surpassed television-watching: 3.5 versus 3.1 hours per day, which translates to about 24 minutes more daily time online than time with television; (2)
- Grunwald Associates finds that 10% of children ages 6 to 17 in the US have their own website. In fact, 30% say they plan to have their own website in the future. Grunwald estimates that the current 10% of kids with websites represents over 2 million children across the country. The study further reveals that girls are significantly more likely than boys to have their own sites today: 12.2% of girls online from home have sites today, versus only 8.6% of boys;
- according to AOL Digital Marketing Services, most teenagers (82%) are sending and receiving e-mail online, but other popular online activities among teens include instant messaging (IM), even doing homework online. Over 80% have listened to music online before. Specifically, 50% have downloaded music online and 40% listen to online radio stations;
- in 2002 a study from Pew Internet & American Life indicates that 78% of middle and high school students in the US use the Internet. However, most American teenagers claim that educators often don’t know how, don’t want, or aren’t able to use online tools to help them learn or enrich their studies. Most US students say that the single greatest barrier to Internet use at school is the quality of access to the Net;
- 43% of young web users in the US have made online purchases, followed by Sweden (41%), and Germany (33%). The most popular online purchases for young people are music (19%), clothing (16%), and books (14%). Of those who have purchased online, 43% reported using their own payment cards, while 28% used the card of someone else, generally a parent. (3)
- teens and young adults consult the web for health-related information as much as they download music and play games online, and more often than shop online: one in four 15 to 24 year olds in the US say that they get 'a lot' of health information online and a significant proportion of youth are acting on what they find. Nearly 40% of them saying they have changed their own behaviour because of information they found on the web. (4)
(1) JupiterResearch, May 2004.
(2) Connected to the Future, A Report on Children's Internet Use from the Corporation for Public Broadcasting, 2003.
(3) Ipsos-Reid survey, 2000.
(4) According to the Generation Rx.com survey by the KaiserFamilyFoundation.
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