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CLOTHES: TO BUY OR NOT TO BUY

source: www.cottoninc.com/ TextileConsumer/
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 Are attitudes toward clothes shopping the same globally?
According to data from the Global Lifestyle Monitor*, consumers’ fondness for shopping appears fairly consistent around the world. On average, 66% of consumers say they either ‘like’ or ‘love’ clothes shopping;
consumers in the USA and Hong Kong are exceptions to this pattern: 56% of Hong Kongers are indifferent to clothes shopping; Americans are polarised: 46% ‘like’ or ‘love’ shopping for apparel, while 38% ‘dislike’ or ‘hate’ it.
Feelings about clothes shopping (% of consumers)| country | like/love % | neither % | dislike/hate % | | Brazil | 80 | 16 | 4 | | Colombia | 76 | 20 | 4 | | Italy | 76 | 16 | 8 | | France | 75 | 12 | 14 | | Germany | 73 | 16 | 10 | | Taiwan | 69 | 25 | 6 | | Japan | 69 | 24 | 7 | | UK | 61 | 24 | 15 | | Korea | 50 | 39 | 11 | | USA | 46 | 16 | 38 | | Hong Kong | 32 | 56 | 12 |
*Study conducted by Cotton Incorporated’s Lifestyle MonitorTM and Global Lifestyle MonitorTM in May and June of 1999 with 5,250 consumers aged 15 to 60 in ten countries: USA, UK, Germany, Hong Kong, Korea, Taiwan, France, Italy, Japan, Brazil and Colombia.
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