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YOUNG RECYCLERS: FREE FILMS, FREE SWIMS
source: www.mmc.kiev.ua/loc/
pract1/pppp0281.htm
website: www.bestpractices.org
photo: courtesy, Hank Mishkoff
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the idea: what can be done to foster paper collecting and recycling? How do you promote green practises among children and youngsters? In Poland, they have found a smart way to do so by linking collecting to leisure: if you collect paper, you receive free tickets for the cinema and the swimming pool.
the programme: in many Polish cities, starting from Mikolow where the project was first implemented, the Eco Tickets Program has been gaining attention and success since 1997. The program aims at involving children and youngsters in papers recycling by offering pool and cinema tickets as a reward for their green action. In practise, you can go to the cinema if you collect 10 kg of recycling paper and to the pool if you turn in 4 kg. That’s a pretty good deal, isn’t it?
previous experiences: during the communist period primary and secondary school students were asked to bring recycling paper to school but since it was perceived as a duty, it didn’t obtain particularly good results. In comparison, since the gathering of recycling paper was transformed into this new scheme, it is seen less as a duty and today more and more students carry it out with greater interest and personal participation.
further developments: to foster eco-consciousness in children and youth, Eco Tickets also stimulates the development of cultural and leisure activities for them, creating the structure of a society that is built upon positive values. The program might be extended to the recycling of other materials, such as aluminium, glass etc. and additional partnerships with bookstores, fitness centres and music stores have been taken into consideration to widen the choice of leisure activities that are offered to the program’s participants.
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