“From the catwalk to the consumer”, the world's leading fashion designers and retail giants could play a major role in saving the planet. In this perspective, Klaus Toepfer, UNEP Executive Director, believes that “consumers, especially the young, are often confronted with the seemingly contradictory choice of wanting to help the planet and the hedonistic desire to buy the latest ‘must-have’ brands”.
shopping for a better world: since 2003, the United Nations Environment Programme (UNEP) is working on a new initiative, dubbed ‘shopping for a better world’, which aims to influence the $US 7 trillion global retail industry. At the same time new partnerships with people from the fashion world hope to bring environmental messages to a new and increasingly influential audience. One of the first emerging partners in this area is Lucire. According to its founding publisher, Jack Yan, “Fashion magazines should not only communicate the labels and their offerings, they should also give the industry insight into what's hot and what's not.”
role of media: Lucire, is one of the world’s leading fashion titles on the web. Founded in 1997, it covers fashion, beauty, travel and lifestyle, with a global perspective for today’s woman. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself.
Lucire is committed to publishing stories that combine fashion, style and issues of social and environmental consciousness: "In our joint effort with UNEP, Lucire will champion those who understand sustainability, bringing them the consumer demand that they deserve." - points out Yan - "At the same time, we will be able to send a signal back to the fashion industry that this is what today's society desires."