| ||organisation: Portucel Soporcel Group|
product: office paper
distribution: Europe & worldwide
who: the Portucel Soporcel Group is the largest paper manufacturer on the Iberian Peninsula, with an annual production of 730,000 tonnes. Its operations are vertically integrated, from forest to paper, and involve the manufacture of 480,000 tonnes of BEKP (Bleached Eucalyptus Kraft Pulp).
Since its foundation Soporcel has considered the preservation of the environment as one of the fundamental commitments of its corporate strategy. It employs the best available environmental protection technology in the pursuit of its forestry and industrial activities (making full use of sustainable forest management), and has sought to innovate through providing eco-efficient paper solutions to the European market.
European standards: for decades, the most common weight for office papers in the United States has been 75 grams (2.65 ounces). In Japan the figure is 64 grams. However, in Europe the most common weight for office paper has been 80 grams. This is because until recently most paper used in the region was produced in Northern Europe and the raw materials widely available in this region failed to provide a viable solution for the production of a good office paper with a weight less than 80 grams.
what: a new standard in office paper was only possible by combining the finest raw materials for office paper production - Soporcel's eucalyptus globulus fibre with precipitated calcium carbonate (PCC) - with its papermaking expertise and the most recent and sophisticated paper production technology in the world. This unique combination allowed Soporcel to reproduce the typical paper properties of a standard 80-gram copier/laser paper while using only 75 grams, , and what is more with considerably better performance in office equipment than that of the 80-gram alternatives.
product: Discovery, Soporcel’s new 75 gram office paper, has already been evaluated with great success by the leading producers of office equipment both in the United States and Europe and has also been market tested in selected European countries during 5 years, with astonishing results.
sustainability features: to complete the eco-design of this product Soporcel went further, exploring the possibility of producing a packaging solution without the traditional ream wrapper. The result was the development of Soporcel's Fast Pack, a design concept in which a special carton box contains 2,500 unwrapped sheets, rather than wrapped in 5 individual reams as usual.
The environmental impact of this solution is considerable. The same company with 1,000 employees will save about 1,000 kilograms of ream wrapper per year just by adopting this new packaging solution. On top of this environmental benefit, the new packaging will also allow a much quicker operation when loading the copier or laser printer, as the reams do not need to be unwrapped.
Less raw materials used in the papermaking process, less wrapper used to pack the product and less waste due to its superior performance and lower weight, makes Discovery 75-gram an example of innovation and eco-design.