the story: former model, TV-presenter, fashion stylist and photographer, Maria Rudman grew up by a lake in Sweden, in a house filled with handicrafts made by the Sami, the original inhabitants of northern Scandinavia. Part of Maria Rudman’s family stemmed from Arctic Lapland, where Sami – once known as Laps – have lived among the reindeer herds since the beginning of time. It has taken Maria Rudman many years of research and close collaboration with both the Sami and other selected craftsmen to be able to present today a wide choice of high quality accessories, created using techniques unchanged for many hundreds of years.

products: ethnic hand-crafted pieces created following the traditional designs of the Lapland tribes living in the Arctic Circle. Each piece is made from reindeer hide with silver and pewter embroidery. The intricate designs of the embroidery represent the different Gods that inspire and protect those who wear them. Maria Rudman’s accessories combine several virtues - beauty, ethics, respect of nature and the transmission of a culture. The quality of Rudman’s products has been recognized by some of the best shops in the world and has already attracted the most informed ‘fashionistas’.

sustainable features: one of the great qualities of the project of Maria is to work successfully with Lap craftsmen (lapons) while enabling them to preserve their traditional life style. Respecting old traditions, leather is tanned in the river in the most ecologically possible way, without heavy metals, and the silver wire used for the embroidery is stretched into the skins with the heat of a candle; Maria Rudman continues her creative dialogue with the craftsmen lapons, insufflating regularly topics and ideas to them that they translate, creating bridges between cultures with an essential concern for respect. Lending ideas to other encounters, Maria Rudman has continued her search for Swedish traditional techniques still alive. Other lucky finds, always with an ecological will to use natural materials: the felted wool manufactured by populations of Finnish loggers and the bark of braided job.