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fashion victim
> logo, no-logo
> powerful media
> packaged by culture
> health & glamour

looking cool & fair
> sweatshops
> child labour
> nature on catwalk
> watch the label

less stuff, more value
> sustainable design
> reusing & recycling
> wearing high-tech

packaging yourself

On the street, in the metro, at school, our appearance is in many cases – before anything else - what we suggest of ourselves to others. Shaping ourselves means creating interfaces. In this process, cultural traditions, mass media, and social stereotypes play a major influencing role. At the same time, fashion may have some hidden costs, in terms of social and environmental impacts - sweatshops, use of pesticides for vegetal fibre production, wild animal trade, etc. In this context, labels play an important role in informing consumers and allowing free and responsible choices. nice & wise: recycling and reusing clothes, designing high-tech gadgets to last longer, these are just a few examples showing that it is possible to reduce environmental and social impacts while looking cool!

fashion victim
> logo, no-logo
    BLACKSPOT SNEAKERS
    SALMON NATION
> powerful media
    GREEN FASHION ZINE
    ANTI-FUR TV SPOT
> packaged by culture
    SUSTAIN. STYLE FOUNDATION
> health & glamour
    DANISH ECO-FASHION

looking cool & fair
> sweatshops
    BANGLADESH WOMEN
    CLEAN CLOTHES CAMPAIGN
    THE SNEAKERS’ REVOLT
    ANTI-SWEATSHOP CATWALK
> child labour
    BACK TO SCHOOL PROJECT
> nature on catwalk
    100% ENDANGERED SPECIES
> watch the label
    HARMLESS TEXTILES
    SUSTAINABLE COTTON

less stuff, more value
> sustainable design
    ECO & ETHICAL FASHION
> reusing & recycling
    RETHINKING LUXURY
    WASTE TO TASTE
    COMMITTED SPORTSWEAR
    MADE IN FAVELA
    2ND CHANCE TO CLOTHES
> wearing high-tech
    NEW NOMADS

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