 |
money is not the only value to be considered when buying a product. A product tells us about people who produced it, cultures behind it, and environment preserved or destroyed producing, distributing, using and dismantling it… Today, more and more consumers reclaim their right to be informed, before purchasing, on the environmental and social costs of a product. In this context, ethical and eco-labelling initiatives are essential to allow consumers to make informed and free choices. fairness has emerged as a key concept: corporate social responsibility and green public procurement initiatives respond to consumers’ new attitudes. And – incredibly – even money is becoming fair: ethical finance – with initiatives such as ethical banking and micro-credit – is gaining popularity. Money is not everythingl but it helps, for sure. Especially when considering sustainability.
|
 |