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THE AÇAÍ, OR VIRTUES
OF THE ‘FRUIT OF LIFE’



website: www.soulfoodsrl.it

soul food
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company: Soul Food
country: Italy
distribution: Europe

who: Soul Food is a company founded in Italy to market products from the Amazonian rain forest and to contribute to protecting this precious and delicate ecosystem. Among the products it commercialises, is the Açaí.

what: the Açaí is a berry picked from a palm tree, discovered by the warriors of the Amazonian tribes and kept secret for centuries. The properties of this ‘fruit of life’, picked and processed rigorously by hand without the use of pesticides or other chemical agents, are countless: it is a gold mine of vitamins, antioxidants (a true anti-aging barrier), monounsaturated fats (that help lower cholesterol values), and fibres (capable of stimulating the digestive functions). It contains totally natural minerals and a high percentage of phytosterols, potentially anti-carcinogenic agents which, moreover, also protect the heart from free radicals. Another substance present in the Açaí is anthocyanins: red wine also contains anthocyanins, and several nutritionists are convinced that the habit of drinking it daily, in moderate doses, is the reason why the French, in spite of their diet rich in saturated fats and the elevated number of smokers, are the Western people least subject to heart disease. Suffice it to think that the concentration of anthocyanins in the Açaí is 33 times higher than found in red wine. For this reason, in addition to its colour and the fact that it is an excellent thirst-quencher and diuretic, Açaì is called the ‘wine of Amazonia’..

how to taste it? With the addition of banana and guaraná (another energizing, anti-hunger and anti-fatigue substance), it is an increasingly common food that replaces breakfasts, lunches, or snacks. Another excellent combination is Açaí together with fruit juice, or simply straight, sweetened at the origin with guaraná syrup, a drink which, moreover, has less caffeine than a cup of coffee.

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