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CLOTHES: TO BUY OR NOT TO BUY


source: www.cottoninc.com/
TextileConsumer/


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Are attitudes toward clothes shopping the same globally?

bullet According to data from the Global Lifestyle Monitor*, consumers’ fondness for shopping appears fairly consistent around the world. On average, 66% of consumers say they either ‘like’ or ‘love’ clothes shopping;

bullet consumers in the USA and Hong Kong are exceptions to this pattern: 56% of Hong Kongers are indifferent to clothes shopping; Americans are polarised: 46% ‘like’ or ‘love’ shopping for apparel, while 38% ‘dislike’ or ‘hate’ it.

Feelings about clothes shopping (% of consumers)
country like/love
%
neither
%
dislike/hate
%
Brazil8016 4
Colombia7620 4
Italy7616 8
France751214
Germany731610
Taiwan6925 6
Japan6924 7
UK612415
Korea503911
USA461638
Hong Kong325612


*Study conducted by Cotton Incorporated’s Lifestyle MonitorTM and Global Lifestyle MonitorTM in May and June of 1999 with 5,250 consumers aged 15 to 60 in ten countries: USA, UK, Germany, Hong Kong, Korea, Taiwan, France, Italy, Japan, Brazil and Colombia.
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