CLOTHES: TO BUY OR NOT TO BUY
Are attitudes toward clothes shopping the same globally?
According to data from the Global Lifestyle Monitor*, consumers’ fondness for shopping appears fairly consistent around the world. On average, 66% of consumers say they either ‘like’ or ‘love’ clothes shopping;
consumers in the USA and Hong Kong are exceptions to this pattern: 56% of Hong Kongers are indifferent to clothes shopping; Americans are polarised: 46% ‘like’ or ‘love’ shopping for apparel, while 38% ‘dislike’ or ‘hate’ it.
Feelings about clothes shopping (% of consumers)
| country || like/love|
*Study conducted by Cotton Incorporated’s Lifestyle MonitorTM and Global Lifestyle MonitorTM in May and June of 1999 with 5,250 consumers aged 15 to 60 in ten countries: USA, UK, Germany, Hong Kong, Korea, Taiwan, France, Italy, Japan, Brazil and Colombia.