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GETTING AROUND - AWAY

WALKING BUS: SO FUN, SO COOL


website: www.walkingbus.org

walking bus
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context: roads today jam up with more and more cars, whilst our health and the environment suffers. Quite simply, there are too many cars on the road today making too many unnecessary journeys, journeys for which there is often a more fun, more healthy, more rapid and more responsible alternative.
All we need to do is make sure that we all take a moment to consider that alternative... The real responsibility lies with us - the drivers and the passengers on the world’s roads.

what: the Walking Bus initiative is one example of such simple and clever alternatives. The Walking Bus lets a group, or 'bus', of children walk from home to school each morning quickly and safely under the guidance of trained adult supervisors. It represents an excellent alternative to the school run in the car. A Walking Bus typically consists of between 15-20 children and needs a ‘rota’ of 6-10 parents to supervise it. The ‘drivers’ (in the front of the group) and the ‘conductors’ (at the back of the group) have no formal powers to stop traffic but they direct the children and check for hazards. Up to now, about 150 UK schools run a Walking Bus.

good for children & parents: with Walking Bus, children can enjoy staying together before classes start and they have the opportunity to walk instead of being stuck in a car. In this way, they are provided with a healthy, educational and environmentally sound way of getting to school each day. For a start, walking is great exercise - it helps to build muscles including the heart as well as building bone density and improving all round health. In addition, it allows children to learn road sense - making them wiser and safer when the time comes for them to deal with traffic on their own. At the same time, parents don’t need to rush to drive them to school, filling up city streets with cars.

who: the Walking Bus is an initiative developed in Great Britain by experts from the Pedestrian Association. Kia Motors has also supported the initiative thanks to a campaign aimed at raising awareness on the effects of driving children to school every day and at lessening morning road traffic congestion. The campaign pushes people to reconsider the necessity of each journey, and raises awareness of the environmental and health impacts of those journeys. If the campaign succeeds, the number of non-essential road journeys and road congestions will be reduced. The idea fits well with the UK government’s aim to reduce road traffic congestion in the morning: normally, around 9am, an amazing 20% of all traffic is on the school run!
contacts

walkingbus@fourplc.com
 
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