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YXC IN SRI LANKA

organisation: Gap Go Beyond programme - MAS Holdings and Gap Inc., USA

website:
www.masholdings.com

Mas Holdings and Gap Go Beyond Programme
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what : MAS Holdings is a US$700 million Sri Lankan multinational apparel manufacturing company. Following the success of their Women Go Beyond programme meant to educate and empower their 92% female workforce, MAS couples up with one of their largest clients, Gap Inc, USA to found a community outreach programme to empower women and youth: Gap Go Beyond.

latest news on YXC : In 2006, the sustainable development education initiative of the Gap Go Beyond programme was carried out in 20 schools in 5 selected communities in which MAS Strategic Business Units (SBUs) are located. The target group, aged from 15 to 18, comprised a total of 8080 youth. With the help of the youthXchange guide and workshop, students learned the social, economical and environmental aspects of sustainable development as well as its applicability across different domains. Schools worked on self-designed projects by identifying existing problems and means to address the issue based on the learnings gained from the workshop. The use of creative methods such as educational skits and exhibits provided an opportunity for experiential learning and helped get the message across to the audience more effectively.

Nine projects which focused on society, economy and environment in the contexts of home, school and community spanned from March to August 2007 and were steered by a dedicated team of up to 15 students headed with a designated teacher in charge. These projects culminated in a school-based exhibition showcasing the project process and serving as a platform for students to display their work to the school community. An awards ceremony took place in October 2007 to reward the best performers. The programme was implemented in conjunction with the Ministry of Education.

In 2008, Mas Eco Go Beyond hopes to reach out to 10 more schools and therefore reach 15,000 youth in 30 schools.

future plans for youthXchange : By the end of 2007, the schools would have completed a number of micro and macro sustainable development projects. An example of a micro project would be a compost bin or a small greenhouse. Macro projects have a bigger impact such as preventing soil erosion in the Mihindu Maha Vidalaya (school) or reducing electricity consumption in 50 selected student households in the Kuliyapitiya Madhya Maha Vidyalaya (school).On 9th October 2007, an awards ceremony will be held to reward best performers and recognize the hard work, enthusiasm and talent displayed by the youth during the programme

what else do they do : The Gap Go Beyond programme also aims to support university education in the local communities as well as promoting entrepreneurship among women in the community.
contacts

Ravi Fernando
Corporate Branding and Strategic CSR
MAS Holdings
Level 4, East wing, Hemas House
#75 Braybrooke Place
Colombo 2, Sri Lanka
RaviFdo@masholdings.com
 
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