title: australia: simple, clear rules
the organisation: Choose Cruelty Free (CCF) is an independent, non-profit organisation which seeks to promote a cruelty-free lifestyle. It is based in Melbourne, Australia.
CCF is totally self-funded by subscriptions, licensee fees, donations and fundraising activities. All monies raised go toward the production and distribution of CCF literature, which is distributed free of charge. CCF is run by non-paid, dedicated volunteers.
what they do:
the never tested rule: none of its products and none of its product ingredients have ever been tested on animals by it, by anyone on its behalf, by its suppliers or anyone on their behalf;
the five year (or +) rolling rule: none of its products and none of its product ingredients have been tested on animals by it, by anyone on its behalf, by its suppliers or anyone on their behalf at any time within a period of five years immediately preceding the date of application for accreditation.
CCF will not accredit a manufacturer if any of its products contain any ingredients:
derived from an animal killed specifically for the extraction of that ingredient;
forcibly extracted from a live animal in a manner that occasioned pain or discomfort;
derived from any wildlife;
that are by-products of the fur industry; or
that are slaughterhouse by-products of a commercially significant value.
CCF aims to make people aware of their power, as consumers, to change attitudes about testing products on animals.