title: australia: simple, clear rules
the organisation: Choose Cruelty Free (CCF) is an independent, non-profit organisation which seeks to promote a cruelty-free lifestyle. It is based in Melbourne, Australia.
CCF is totally self-funded by subscriptions, licensee fees, donations and fundraising activities. All monies raised go toward the production and distribution of CCF literature, which is distributed free of charge. CCF is run by non-paid, dedicated volunteers.
what they do:
- Encourage manufacturers and service providers to adopt a cruelty-free ethic;
- Survey companies which claim to sell products that have not been tested on animals and do not contain cruelly-derived ingredients;
- Accredit (without charging a fee) companies which satisfy CCF that they do not test their products on animals and do not contain cruelly derived ingredients;
- Accreditation criteria are amongst the most stringent in the world. - Accreditation and listing in the Preferred Products List (PPL) are free of charge.
- Make available (by way of a licensing arrangement) an independent,consumer recognised logo which manufacturers can incorporate in their labelling and advertising material to readily identify their companies as cruelty-free.
the never tested rule: none of its products and none of its product ingredients have ever been tested on animals by it, by anyone on its behalf, by its suppliers or anyone on their behalf;
the five year (or +) rolling rule: none of its products and none of its product ingredients have been tested on animals by it, by anyone on its behalf, by its suppliers or anyone on their behalf at any time within a period of five years immediately preceding the date of application for accreditation.
CCF will not accredit a manufacturer if any of its products contain any ingredients:
derived from an animal killed specifically for the extraction of that ingredient;forcibly extracted from a live animal in a manner that occasioned pain or discomfort;derived from any wildlife;that are by-products of the fur industry; orthat are slaughterhouse by-products of a commercially significant value.CCF aims to make people aware of their power, as consumers, to change attitudes about testing products on animals.